For generations, media consumption was a passive, scheduled activity. You watched what the networks aired when they aired it. The "watercooler moment"—where everyone discussed last night's episode the next morning—was dictated by network schedulers.
Today, the barrier to entry is lower than ever. High-quality cameras are standard in smartphones, and editing software is available for free or cheap For generations, media consumption was a passive, scheduled
In the past, the "gatekeepers"—studio executives, publishers, and record producers—decided what the public saw and heard. Getting a TV show produced or a record deal signed required immense capital and connections. media consumption was a passive